The Managing Director of PT. Gravfarm Indonesia, Lucy Tedjasukmana, has been familiar with the tradition of sipping coffee since she was young. As a child, she often tasted the coffee that her father was drinking. This is how she got to know the beverage. She could not forget its delightful taste, aroma, and the mix of its composition. Now she has chosen to grow coffee and run her business as a coffee farmer.
As a coffee farmer, she is of course familiar with proper coffee processing techniques. She also understands the conditions of coffee farmers in Indonesia. She strives to educate farmers about coffee plants through a relaxed and gentle personal approach.
As a result, the coffee she processes achieved the highest scores and became the most expensive coffee in Indonesia at the Micro Lots Specialty Coffee Indonesia (SCAI) auction in Jakarta. Her processed coffee was sold at Rp2,050,000 per kilogram and was recorded in the Indonesian World Records Museum.
It is truly a very proud achievement. “I prefer to be called an artist coffee comes from businessmen. I enjoy spending time more with people (coffee farmers) in the village because their mindset is still very simple,” he said. There are about 200 coffee farmers involved in his company. He also collaborates with farmers from the Forest Farmers Group (KTH). If the coffee beans they send meet his criteria, he will take them. If they don’t match, he informs them about good coffee picking techniques. He asks them to come back with better coffee beans. “You can’t use an iron hand, take it easy, and you have to have a gentle personal approach. I enjoy chatting, picking coffee, eradicating pests, and cooking or having coffee together in the garden,” he said. Source – Koran Tempo, January 6-7, 2018